Huh? See the theme! read the following: Chasing Away work - Are Your Employees making These Mistakes?
Lubricate your mind here: Chasing Away game - Are Your Employees making These Mistakes? I received this blind envelope the other day in my mail at home. It appeared to be hand addressed and it had a ahead class stamp affixed to it. I did not realize the return address but it was obviously close to my office.
Could it land been from a nearby pursuit acquaintance? Maybe, but why would they be sending it to my home? Naturally, I was curious so I tore it open.
Inside the envelope, I found a marketing piece from a large chain of cellular telephone stores. They acquire a store near my office. The return address on the envelope rigid happened to be of that particular store.
Last time I was there was several years ago. As I vaguely recall, it was a frustrating experience. Their product is a commodity and I had since father someone in the twin employment that was prepared to work much harder to protect my satisfaction, I never went back.
This particular well thought out marketing piece, actually got me into their store. That alone was a huge accomplishment for this retailer. If the envelope identified itself as a marketing piece from them, it would possess likely hit my trash can unopened.
My personal reasons for this are simple; 1. I had done vocation with them in the bygone. 2. I Was dissatisfied with the combat. 3. There was little that they could say to me that would get me back.
Instead, I opened the envelope. Inside I erect a letter indicating that my birthday was this month along with a coupon for $20 of free stuff with no strings attached. I scanned the letter looking for the catch. I couldn't bonanza one.
What I did find was an explanation of why they wanted to give me $20 in merchandise. I again interpret the blurb about their employee experts and a comparison of their stores vs others. None of that mattered much to me but the $20 did. Especially, in that I happened to requirement a new car charger for my Blackberry. I folded the coupon in half, put it in my pocket and briefly thought about my week and when I might have tour to go in and get my free charger.
Within a few days, I had to green light my office for a conference which required me to drive directly by this wireless store. I gave myself a few extra minutes and stopped in with the $20 certificate hidden away in my pocket.
I found one employee in the large store who seemed to be engaged in a personal conversation on his cell phone. After a few impatient moments of waiting at the counter with my eyes directly on the employee, he told his friend to "hang on."
With the phone still to his ear, he asked me how he could maintenance. Although likely unintentionally, he made me touch as if I was interrupting him. It seemed to me that he wanted to get rid of me as quickly as possible so he could dispose back to his telephone conversation.
I asked him if he had a car charger for my Blackberry and I proceeded to gate out my phone and show it to him. It's an older model that has scratches all over it along with a dent or two from the many times it had fallen out of my pocket.
I was told that they had two but neither were in stock. I then asked him for pricing on each. now his frustration was becoming more apparent as he really seemed to want to get back to his call. He quickly told me that the genuine Verizon model was $34.95 and the generic model was $24.95. I retain bought these things before and the pricing seemed extremely steep to me.
I tried to remain our conversation with some supplementary questions but he was already walking away with his back to me. He continued talking on his phone about his plans for that evening after he got off of work.
I occupy subsequently purchased the genuine charger from a competitor of this store for $14.95. Ironically the exact same price that I would get paid if I had the fighting chance to call my $20 gift certificate and assuming the store had the item in stock.
I was so puzzled by what had taken section that as I walked back to my car, I called an executive of the company who was an acquaintance of mine. I was going to congratulate him on the gifted marketing but suggest that he follow up with some employee training.
I was sure that an executive of the company would be affected in what had taken place in one of their stores. I left a message with his assistant and my call was never returned. feasibly someday he will peruse this and feature why I had called.
What should hog happened? 1. There should be no employees allowed to have their cell phones turned on while at work.
2. With all of the training and testing that this store claims they cause with the employee "experts," a spanking deal of it should spotlight on dealing with customers. Management should conduct tests of their employees by sending testers into their stores posing as customers. This effort would give management assurances on how great their training and policies are being carried out at the customer precise. I strongly boost this in EVERY business. Your staff may be chasing away your customers without your knowledge.
3. The employee had many opportunities to fling to sell me something! After all, they spent money to successfully get me into their store which yielded them shutout. When he saying my old dented scratched up phone, he should acquire told me about the special on the new model and talked to me about my eligibility for an upgrade. perhaps examine about my service or my needs to identify a worthier fit.
He could get checked recent store orders and told me when they were expected in and endeavor to ship it to me at that interval. He could chalk up offered to check with another nearby store.
Any of these uncomplicated efforts may have yielded the store a sale instead of a story in our newsletter.
In reviewing the collateral, the envelope is simple. It appears to be hand addressed and even my name is slightly purposely slanted. There is no indication anywhere that it is coming from a business except for the superscription. I would chalk up had to go terminated a lot of toil to halt the sender· from the superscription. It was much easier just to unclosed it. It also has a fundamental class postage stamp affixed. They might carry slanted it slightly for better effect. making the postage stamp appear sloppy will always increase your ajar rate! The coupon has a prolonged headline "FREE" that is backed up with ensuring words and a enormous call to operation (Expires: September 30).
There are no complicated hoops that would turn off their prospect. The back has a map, the directions and business hours. This company only makes sugar when the customer comes into the store. The letter makes claims that in my reality are simply not believable.
False claims in your advertising should be avoided at all costs. They may get you one sale, but a sophisticated pursuit person should be looking for a long-term customer relationship.
When a customer, patient or client buys from you once, it is far more likely that they will buy again. If they have bought twice, it is even more likely that they will buy a third tour and so on. make sure that you can helve the business before filling up your stores with customers that you don't have the capacity or willingness to service.
NOTE: I originally wrote this four years ago. I didn't publish it because of my relationship with one of the executives. The business closed all of their stores last year. In fairness to the executive, he did eventually return my call, although it took several weeks. He shipped me a car charger and a wall charger for free.
Joshua Tukel is a list-building and marketing expert, author and speaker with over 20 caducity of line and marketing evidence. He is Managing Member of DMJ Marketing, LLC in Royal Oak, MI. stop http://DMJ.me where you can bargain myriad other customer creation ideas and subscribe to his blog.

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